The IPC cross-border e-commerce shopper survey looks into the delivery preferences and experiences of frequent cross-border online shoppers. 

Comprehensive analysis of e-commerce consumer trends and preferences

The IPC cross-border e-commerce shopper survey 2017 aims to provide a comprehensive analysis of the trends and drivers shaping cross-border e-commerce from the perspective of online consumers.

The study focuses exclusively on online cross-border shopping for goods requiring physical delivery. Topics covered by the research include:

  • Online shopping preferences (e.g. preferred device, preferred location for deliveries and returns, etc.)
  • Delivery and tracking expectations (e.g. expected speed of delivery from particular regions, relative importance of tracking at various stages)
  • Most recent cross-border e-commerce experience (an in-depth overview of most recent experience, including details of the product purchased, the delivery experience, customs & returns, etc.)
  • The use of physical advertising mail by e-retailers

The IPC cross-border e-commerce shopper survey 2017 consists of 28,892 consumer responses from 31 countries: Austria, Australia, Belgium, Brazil, Canada, China, Cyprus, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, India, Italy, Luxembourg, Mexico, the Netherlands, New Zealand, Norway, Portugal, Russia, Slovenia, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.

IPC has produced a publicly available version with the key findings of the report. Click here to access the public report.

The set of videos below highlight some of the key findings of the report.


Members can access the country reports as well as the overall report below.

Access to the research findings is restricted to IPC members. To access the reports below, please log in to our extranet via the 'Login' box in the top-right corner of this page. If you do not have an account yet, please register here. Should you have any issues logging into your account, registering or accessing the documents, please contact us at