Client ■ Latcham Direct
Industry ■ Not-for-profit
Media used ■ Direct mail postcards, email, pURL
Target audience ■ 259 existing clients
Date ■ Dec 2014
Latcham Direct delivers digital print, tailored marketing and customer communication solutions to the private and public sector. Latcham Direct wanted a Christmas campaign sent to their current clients to thank them for using their services and welcome them into the festive period as well as showcasing a highly personalised cross media campaign which would be engaging for the client. They also wanted to make their clients aware of Latcham Direct’s charitable donations at Christmas and enable them to participate in choosing the beneficiaries. To those who responded, Latcham Direct promised to donate £10 to a local good cause that each client could select. Additionally, each respondent could select and receive a personalised “thank you” gift.
CHALLENGEThe challenge was to make clients aware of the company’s charitable donations and increase clients’ loyalty.
The response rate was 59% and Latcham’s sales team hand delivered the personalised gifts enabling them to discuss the campaign and any opportunities it generated. The company’s cross media solutions were showcased to all clients and a number of enquires and potential projects were received as a result of this engaging and innovative Christmas Campaign.